DG LabsDG Labs
Product studio · Santa Marta, Colombia · since 2014

We design and build digital products.Now with AI agents that run them.

DG Labs is a small, senior product studio. We take ideas to production with Next.js, React and Node, and we build autonomous agents that answer customers, book appointments and move operations forward, 24/7. We know it works because our own products run on them.

Iris · Saludamos

online

WhatsApp
Hi! I need a dermatologist in Santa Marta, ideally this week.
Hello! I can help with that. I found 3 dermatologists in Santa Marta with availability this week. Dr. Jesús Santander has Thursday 10:30 am and Friday 3:00 pm, consultation $120.000. Which one works for you?
Thursday 10:30 please.
Done. Your appointment with Dr. Santander is confirmed for Thursday at 10:30 am. I'll send you a reminder the day before. Anything else?
Reminder · Tomorrow 10:30 am · Dr. Santander
SaludamosSaludamos
FluverFluver
building products, 20 years of founder experience
2014
own products in production, operated daily
2
medical specialists served through Saludamos
300+
AI agents answering patients on WhatsApp
24/7
Products we own and runSaludamosSaludamosFluverFluver
Built forZerostockRedsoStartupFundedFanitive
Claude Agent SDKMCPWhatsApp Business APINext.jsReactTypeScriptNode.jsPostgreSQLLaravelVercelTailwindOpenAIRAGPaymentsFigma → CodeClaude Agent SDKMCPWhatsApp Business APINext.jsReactTypeScriptNode.jsPostgreSQLLaravelVercelTailwindOpenAIRAGPaymentsFigma → Code
Services

What we build

Senior hands on every project. No handoffs to juniors, no slides without code.

01

AI agents for operations

Agents that talk to your customers on WhatsApp, web or email, use tools over your database and systems, book, follow up and escalate to humans when needed. Built on the Claude Agent SDK and MCP.

  • WhatsApp
  • Claude Agent SDK
  • MCP
  • Tool calling
02

AI inside your existing product

We integrate LLMs into the software you already have: assistants, search over your data, document processing, automation of repetitive back-office work. Measured, safe and with humans in the loop.

  • LLM integration
  • RAG
  • Automation
  • Evals
03

Products and MVPs, end to end

From idea to production in weeks: product design, frontend, backend, database, payments, integrations and launch. We have built and operate our own, so we know what matters when the clock is ticking.

  • Next.js
  • Node.js
  • Payments
  • Launch
04

Modernization and technical leadership

Legacy React to Next.js, design systems from Figma, performance for high-traffic apps, and fractional CTO support for teams that need senior direction without a full-time hire.

  • Next.js
  • Design systems
  • Performance
  • Fractional CTO
Case study · Cerebro

Meet Iris, the agent that runs patient care at Saludamos

Cerebro is the agent platform we built for our own medical directory. Iris is its first agent, and it has been answering real patients since 2025.

Iris · Saludamos

online

WhatsApp
Hi! I need a dermatologist in Santa Marta, ideally this week.
Hello! I can help with that. I found 3 dermatologists in Santa Marta with availability this week. Dr. Jesús Santander has Thursday 10:30 am and Friday 3:00 pm, consultation $120.000. Which one works for you?
Thursday 10:30 please.
Done. Your appointment with Dr. Santander is confirmed for Thursday at 10:30 am. I'll send you a reminder the day before. Anything else?
Reminder · Tomorrow 10:30 am · Dr. Santander

Claude Agent SDK · Kapso webhooks for WhatsApp · TypeScript · PostgreSQL · Vercel

Answers and qualifies patients on WhatsApp

Understands what the patient needs, which specialty and which city, and responds in seconds, day or night.

Uses tools over the Saludamos database

Searches specialists, prices and locations with skills and tools connected directly to production data. No hallucinated doctors.

Checks availability with clinics

Asks the doctor's office for open slots, offers them to the patient and books the appointment.

Sends reminders with WhatsApp templates

Confirms, reminds and reschedules automatically, reducing no-shows without a human on the phone.

Same platform, more agents

Accounting agent

Helps keep Saludamos' books in order: classifies movements, prepares summaries and flags what needs a human.

Agent for doctors (coming)

An add-on for specialists in the directory: their own assistant for scheduling and patient follow-up.

Client work

Built for others

A selection of products designed and developed by DG Labs for clients.

Zerostock

Logistics · Dropshipping

Zerostock

Logistics platform for ecommerce and dropshipping designed end to end: multi-warehouse fulfillment, last-mile delivery, a digital wallet that pays out cash-on-delivery sales in 24 hours, per-store catalog access and commission agreements. 58+ destinations across Colombia.

Design and development

Redso

Social network · Crowdfunding

Redso

MVP of a crowdfunding social network: profiles, campaigns, a community around each project and an online contribution flow. The product worked; the project stopped when banks would not enable the payment operation.

MVP · Design and development

Fanitive

Creator economy

Fanitive

Platform for artists and brands to monetize content through a community of fans who promote it in exchange for rewards. Our founder's first startup, migrated from Flash to HTML5 to React/Node.

Own startup · 2012 — 2016

How we work

AI-native, senior-led

01

Business first

We start with what moves the needle for you, not with a feature list. We have founded and operated companies; we think in revenue and costs.

02

Prototype in days

We use coding agents and LLMs in our daily workflow. What used to take weeks of discovery, we validate with a working prototype in days.

03

Production quality

Typed code, tests, observability and evals for anything with an LLM in it. Software your team can maintain after we leave.

04

Humans in the loop

Every agent we ship has clear boundaries, escalation to people and audit trails. Autonomy where it helps, control where it matters.

Diego Giraldo
Founder

Led by a senior engineer, not a sales team

Diego Giraldo founded DG Labs in 2014. He has 20 years of experience building software, 17 of them working remotely with US companies as a senior frontend engineer and technical lead, most recently on a K-12 learning platform used by millions of students. Every DG Labs project has him in the code.

Contact

Let's build something that works.

Tell us about your product or the process you want to automate. We reply within 24 hours.

Santa Marta, Colombia · GMT-5diego@dglabs.com

Taking new projects for Q4 2026 and Q1 2027.